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Research on City Marathon Event Brand Building: A Case Study of Shanghai Marathon

With the rapid development of China's economy and society and the surging public demand for fitness and leisure, marathon events in China are booming and have entered the stage of industrialization. As a sports event industry, the marathon industry is of great significance in boosting economic and social development and creating new city name cards. At present, China's marathon industry has an increasingly solid foundation and gradually improved forms, with constantly improving social participation and market recognition. Meanwhile, it also faces problems like insufficient total supply, untapped market potential, uneven operational capabilities, and industrial system to be further improved and perfected.
Research on Communication Mechanism of China International E-Commerce Expo Against the Backdrop of Yiwu's "E-Commerce Replacing Market"

The research purpose is to analyze how China International E-Commerce Expo (hereinafter referred to as the E-Commerce Expo) promotes the transformation of Yiwu's business model from physical specialized markets to e-commerce, namely "e-commerce replacing traditional market". Since the 2008 financial crisis, traditional trade has been increasingly sluggish. Yiwu, as the representative of physical specialized markets, bears the brunt. Meanwhile, the rapid development of information technology has transformed the traditional circulation field and spawned e-commerce as a brand new form of trade, bringing new opportunities to physical specialized markets.
Decentralized Identity Construction of Bilibili's New Year's Eve Gala from Media Ritual Perspective

On December 31, 2019, Bilibili's 2019 Most Beautiful Night New Year's Eve Gala stood out among various TV galas, with online participation peaking beyond 82 million and replay volume reaching 67 million within a week.

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