This is the first university textbook on theme parks, the latest work on Disney and theme parks with first-hand information, brand new unique perspectives. Through presentation of Disney's creative analysis, it reveals the secrets to theme parks' success, comprehensively summarizes the reasons for theme park failures in China, and proposes development directions for Chinese theme parks. With 200 first-hand photos and vivid illustrations, it is easy to read and understand, a must-read for practitioners and specialized students and scholars.

The author Zhao Kangwei has a PhD in Literature from East China Normal University, mentored by the famous literary theorist Professor Qian Guyong. He is a guest professor at the School of Film and Television Arts of Shanghai University, master's supervisor, and former editor-in-chief of Shanghai TV and TV Drama Art magazines. Currently he is a guest professor at the School of Communication of East China Normal University and postgraduate supervisor at the School of Film and Television Arts of Shanghai University, and deputy editor-in-chief of Communication Studies Collection. As a veteran media professional, Zhao Kangwei has been a leader in cultural and media industries since 1980. He participated in organizing China's earliest cultural markets and pioneering various large-scale international cultural exchange activities. He made dozens of trips to the United States, Japan, Australia and other countries for theme park visits. Since 1993, he has successively founded Sino-US joint venture Shanghai New Kontinents Communications Co., Ltd., co-established Sino-Canadian Huashen International Education Exchange Co., Ltd. and other cultural education enterprises. Currently he serves as Chairman of Shanghai New Kontinents Communications, Vice Chairman of Pudong New Area Advertising Association, Chairman of Pudong New Area Outdoor Advertising Association, Chairman of Pudong New Area Outdoor Advertising Creativity Club.