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30 Years of Chinese Exhibition Research Paper Selection

With reform and opening up as the historical background, socialist market economy as the material basis, and 20,000+ professional papers on Chinese exhibition research in the past 30 years as the research object, through a combination of paper anthology and the preceding long research report as preface, in the framework of 6 parts - exhibition history, exhibition theory, exhibition practice, exhibition industry cluster, exhibition economy, and exhibition education research, this volume concentrates representative achievements of exhibition research in the past 30 years into 16 chapters, exploring innovation paths for modern exhibition service industry, striving to drive healthy rapid sustainable growth of China's exhibition industry, gaining global reach, and embracing full prosperity of China's characteristic socialist market economy. As a main channel for optimizing resource allocation under market system, exhibitions are large-scale marketing communication services featuring on-site gatherings, display and expression as means, and themed time-space as the core, including conferences, exhibitions, celebrations, events and performances. Exhibition activities are inherent needs and leading mechanisms of market economy, mainly serving market entities engaged in large-scale operations, promoting exchanges in economic, social and cultural fields. The selected papers systematically summarize new issues, explorations, concepts, methods and conclusions facing China's exhibition research for the first time. They represent the current strengths and standards of academia and industry, can serve as reference for exhibition professionals, and reference textbooks for senior students and postgraduates of exhibition majors.