To promote the high-quality development of the exhibition industry, Vice Minister of Commerce Sheng Qiuping and his delegation held a colloquiaon the high-quality development of the exhibition industry at the Shanghai MICEE Institute（SMI） on the afternoon of October 20, 2023. The executive dean of the SMI and professor at Shanghai University, Zhang Min, focused on reporting research on the recovery of the exhibition industry and providing suggestions for a better China International Import Expo(CIIE). Sha Yiwen, President of Messe Muenchen Shanghai Co., Ltd. and Wang Guoping, Chairman of Huamo Group, attended the colloquia as enterprise representatives and shared their opinions on the difficulties and problems in the post-epidemic era.
Vice Minister Sheng Qiuping emphasized that the exhibition industry is a strategic platform for urban development and modernization, and plays an important role in serving the construction of a new development pattern and promoting high-level opening up. The three-year epidemic has suffered a heavy blow, and there is an urgent need to accelerate recovery. This year, it will recover to 80% of the pre-epidemic level. To accelerate recovery, problem-oriented guidance is needed to overcome the inertia of epidemic thinking, make a list of problems, break them down and promote solutions; goal-oriented guidance is needed to serve the construction of a trade powerhouse, optimize commodity trade, innovate service trade, and develop digital trade. The exhibition industry should adhere to lawful innovation to promote high-quality development with high-level opening up; adhere to integrated development and take the lead in exploring institutional innovation in domestic and foreign markets, making China's voice heard. Exhibition projects should attach importance to their unique outputs. Exhibition enterprises should strive to become world-class. The combination of government, industry, academia and research is a characteristic of China's modernization. In the future, the exhibition industry will need more high-level institutional exchanges and cooperation.
Text: Li Ting
Pictures: Hua Hongqi
