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Shanghai MICEE Institute (SMI) was established on December 6, 2011 under the cooperative framework between the Ministry of Commerce of P.R. China and Shanghai Municipal People's Government. It is a specialized events research institution co-founded by Shanghai University, Shanghai Municipal Commission of Commerce, and Shanghai Convention & Exhibition Industries Association through a joint agreement. Its mission is to support the development of events industry, foster the growth of new areas of study, and establish a national research center for events.
Events
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The 10th anniversary of SMI, Shanghai University
Opinions
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Zhang Min
Executive Dean of Shanghai MICEE Institute
Professor and PhD Supervisor at Shanghai University
Zhang Min: Exhibition Industry Leads Institutional Innovation - Thoughts on CIIE
Published on January 12, 2023, the article "Exhibition Industry Leads and Institutional Innovation - Thoughts Based on CIIE" is the latest column article written by Professor Zhang Min, Executive Director of Shanghai MICEE Institute and PhD supervisor at Shanghai University. It was published in the 33rd issue of Strait MICE Magazine on November 12, 2022.
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Sha Hailin
Honorary Vice President, Shanghai MICEE Institute
Vice Chairman of the Standing Committee of Shanghai Municipal People's Congress
Strengthening the Construction of an International Exhibition City to Achieve an Upgrade in Shanghai's Capabilities as an International Trade Center
"Strengthening the Construction of an International Exhibition City to Achieve an Upgrade in Shanghai's Capabilities as an International Trade Center" is the speech given by Mr. Sha Hailin, Honorary President of Shanghai MICEE Institute and Former Vice Chairman of Shanghai Municipal People's Congress Standing Committee, at the 4th China International Trade in Services Forum. The article was published in the 21st issue of China Conference &Exhibition (total 501st issue) on November 15th.
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Research
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Books
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Shanghai Exhibition Industry Association currently has nearly 600 effective members, covering almost the entire industrial chain including exhibition organizers, exhibition center operators, exhibition design, engineering and construction, exhibition media, advertising, consulting, education and training, conference organization, exhibition tourism, event planning, etc. The association joined the Global Association of the Exhibition Industry (UFI) in 2012 as a formal member, and was awarded the title of "China Social Organization Class AAAA" by the Ministry of Civil Affairs in the same year. 2014 was a crucial year for Shanghai to achieve the "12th Five-Year Plan" goals. Under the leadership and care of Shanghai Municipal Party Committee and Government, Shanghai's exhibition industry maintained steady growth at 7%.
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Shanghai Exhibition Industry Development Report (2015)
The report truthfully reflects Shanghai exhibition industry's 2013 operating results. Through abundant data, it illustrates that Shanghai's exhibition industry ranks first nationally in terms of both the number and scale of exhibitions.
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Shanghai Exhibition Industry Development Report (2014)
This is the first university textbook on theme parks, the latest work on Disney and theme parks with first-hand information, brand new unique perspectives. Through presentation of Disney's creative analysis, it reveals the secrets to theme parks' success, comprehensively summarizes the reasons for theme park failures in China, and proposes development directions for Chinese theme parks. With 200 first-hand photos and vivid illustrations, it is easy to read and understand, a must-read for practitioners and specialized students and scholars.
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The Creativity and Industry Chain of Theme Parks
This book is part of the "Exhibition People" series, created for exhibitors. It serves the growth of exhibition professionals and prosperity of the exhibition industry. Exhibitions are a form of marketized social communication. They build face-to-face communication platforms for suppliers and buyers, enabling on-site exchange of supply and demand information, stimulating competition and innovation, optimizing resource allocation, and thereby meeting the development needs of producers and consumers.
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Event Economy
This book is part of the "Exhibition People" series, created for exhibition professionals. It serves the growth of exhibition professionals and prosperity of the exhibition industry. The role models for exhibition professionals are innovative composite talents. On one hand, this is because the exhibition industry is brand-intensive, knowledge-intensive and technology-intensive, requiring professionals to become experts in brand markets and management,
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Exhibition Management
With reform and opening up as the historical background, socialist market economy as the material basis, and 20,000+ professional papers on Chinese exhibition research in the past 30 years as the research object, through a combination of paper anthology and the preceding long research report as preface, in the framework of 6 parts - exhibition history, exhibition theory, exhibition practice, exhibition industry cluster, exhibition economy, and exhibition education research, this volume concentrates representative achievements of exhibition research in the past 30 years into 16 chapters,
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30 Years of Chinese Exhibition Research Paper Selection
Through on-site display and gatherings of specialties, modern exhibitions communicate supply and demand relations, motivate innovation and creativity, and serve production and living. Under economic globalization, exhibition decisions need to understand domestic and foreign markets. From a professional perspective, this book discusses global exhibition power, strength of exhibition cities, top 100 exhibitions in China and abroad, distribution of venue facilities,
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Dynamic Evaluation of Domestic and Foreign Exhibition Industry Development Report (2012)
Consisting of research on exhibition power and city strength between China and foreign countries, global exhibition infrastructure, domestic and foreign trade exhibitions and organizers, translations of foreign exhibition institution evaluation reports, based on the three elements of exhibition industry productivity and domestic and foreign empirical data,
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Dynamic Evaluation of Domestic and Foreign Exhibition Industry Development Report (2016)
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