Shanghai Exhibition Industry Association currently has nearly 600 effective members, covering almost the entire industrial chain including exhibition organizers, exhibition center operators, exhibition design, engineering and construction, exhibition media, advertising, consulting, education and training, conference organization, exhibition tourism, event planning, etc. The association joined the Global Association of the Exhibition Industry (UFI) in 2012 as a formal member, and was awarded the title of "China Social Organization Class AAAA" by the Ministry of Civil Affairs in the same year. 2014 was a crucial year for Shanghai to achieve the "12th Five-Year Plan" goals. Under the leadership and care of Shanghai Municipal Party Committee and Government, Shanghai's exhibition industry maintained steady growth at 7%.

The report truthfully reflects Shanghai exhibition industry's 2013 operating results. Through abundant data, it illustrates that Shanghai's exhibition industry ranks first nationally in terms of both the number and scale of exhibitions.

This is the first university textbook on theme parks, the latest work on Disney and theme parks with first-hand information, brand new unique perspectives. Through presentation of Disney's creative analysis, it reveals the secrets to theme parks' success, comprehensively summarizes the reasons for theme park failures in China, and proposes development directions for Chinese theme parks. With 200 first-hand photos and vivid illustrations, it is easy to read and understand, a must-read for practitioners and specialized students and scholars.

This book is part of the "Exhibition People" series, created for exhibitors. It serves the growth of exhibition professionals and prosperity of the exhibition industry. Exhibitions are a form of marketized social communication. They build face-to-face communication platforms for suppliers and buyers, enabling on-site exchange of supply and demand information, stimulating competition and innovation, optimizing resource allocation, and thereby meeting the development needs of producers and consumers.

This book is part of the "Exhibition People" series, created for exhibition professionals. It serves the growth of exhibition professionals and prosperity of the exhibition industry. The role models for exhibition professionals are innovative composite talents. On one hand, this is because the exhibition industry is brand-intensive, knowledge-intensive and technology-intensive, requiring professionals to become experts in brand markets and management,

With reform and opening up as the historical background, socialist market economy as the material basis, and 20,000+ professional papers on Chinese exhibition research in the past 30 years as the research object, through a combination of paper anthology and the preceding long research report as preface, in the framework of 6 parts - exhibition history, exhibition theory, exhibition practice, exhibition industry cluster, exhibition economy, and exhibition education research, this volume concentrates representative achievements of exhibition research in the past 30 years into 16 chapters,

Through on-site display and gatherings of specialties, modern exhibitions communicate supply and demand relations, motivate innovation and creativity, and serve production and living. Under economic globalization, exhibition decisions need to understand domestic and foreign markets. From a professional perspective, this book discusses global exhibition power, strength of exhibition cities, top 100 exhibitions in China and abroad, distribution of venue facilities,

Consisting of research on exhibition power and city strength between China and foreign countries, global exhibition infrastructure, domestic and foreign trade exhibitions and organizers, translations of foreign exhibition institution evaluation reports, based on the three elements of exhibition industry productivity and domestic and foreign empirical data,