In recent years, along with China’s continuous economic growth and constant upgrade of its consumer market, consumers’ demand for fashion information consumption has greatly increased. Under the pandemic, global fashion consumption, production and authority are undergoing tremendous changes. This poses both risks and opportunities. At present, global fashion assets are quietly reorganizing, presenting a great opportunity for China’s fashion industry to achieve overtaking on a curve. Since reform and opening-up, China’s fashion market has formed a complete manufacturing industrial chain with very strong production support.

This paper summarizes and reviews the development characteristics and functional values of various types of domestic drama festivals, highlighting the guiding effectiveness and entertainment value that are worth advocating and continuously deepening in the development process of domestic drama festivals, thus highlighting Xinzhuo International Drama Festival's major experience in becoming a renowned domestic drama festival and outstanding achievements, affirming its pioneering development philosophy and operation mode of "cultural & creative integration" in facilitating construction and shaping of national cultural undertakings and people's beautiful life philosophy.

With the rapid development of China's economy and society and the surging public demand for fitness and leisure, marathon events in China are booming and have entered the stage of industrialization. As a sports event industry, the marathon industry is of great significance in boosting economic and social development and creating new city name cards. At present, China's marathon industry has an increasingly solid foundation and gradually improved forms, with constantly improving social participation and market recognition. Meanwhile, it also faces problems like insufficient total supply, untapped market potential, uneven operational capabilities, and industrial system to be further improved and perfected.

The research purpose is to analyze how China International E-Commerce Expo (hereinafter referred to as the E-Commerce Expo) promotes the transformation of Yiwu's business model from physical specialized markets to e-commerce, namely "e-commerce replacing traditional market". Since the 2008 financial crisis, traditional trade has been increasingly sluggish. Yiwu, as the representative of physical specialized markets, bears the brunt. Meanwhile, the rapid development of information technology has transformed the traditional circulation field and spawned e-commerce as a brand new form of trade, bringing new opportunities to physical specialized markets.

On December 31, 2019, Bilibili's 2019 Most Beautiful Night New Year's Eve Gala stood out among various TV galas, with online participation peaking beyond 82 million and replay volume reaching 67 million within a week.